CS Najib Balala to climb Mt. Kenya in tourism promotion bid
In a bid to promote Kenya's untapped mountaineering tourism, Tourism Cabinet Secretary Najib Balala will climb Mount Kenya for the next 4 days.
The CS and other tourism stakeholders have undertaken the 'Seven Summits Africa' tourism promotion campaign to increase awareness on the adventurous nature of mountaineering as a tourist activity.
According to the Ministry of Tourism, Mount Kenya only managed to attract 16,000 visitors last year, a fraction of the 70,000 mountaineers who visited neighbouring Mount Kilimanjaro.
It is hoped that mountaineering will boost the number of both domestic and foreign arrivals as the sector progresses on a steady trajectory of recovery.
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